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Performance marketing services

Performance Marketing That Grows Revenue, Not Just Clicks

Google, Meta, and TikTok Ads tied to leads and sales — not vanity clicks.

Spending on ads but not sure it's paying off? You're not alone — and it's fixable. Performance marketing ties every dollar to a real result, so you get more bang for your buck. This page breaks down how we run Google, Meta, and TikTok Ads to grow revenue, not just clicks. You'll see what each platform does best, why creative now wins, and how we turn clicks into customers. Short version: we spend where it works and cut what doesn't.

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  • $2.4M+ ad spend managed
  • 4.1× average ROAS
  • Google & Meta partner-ready

Short answer

What is performance marketing?

Paid advertising where every dollar is tracked to a lead or a sale.

Performance marketing is paid advertising where every dollar is tracked to a result — a lead or a sale. Instead of paying for guesswork, you pay for outcomes. Budget flows to the ads, audiences, and platforms that actually make money, and away from the ones that don't.

Channels

The ad platforms we run

Different platforms catch people in different moods. Someone on Google is searching. Someone on Meta or TikTok is scrolling. We match the platform to your goal — and often run more than one together.

Channel 01 / 03

Google Ads

High-intent search — people already looking for you.

Google Ads catches people at the exact moment they're looking for you. They type a need. Your ad answers it. That high intent is why search often brings the strongest leads.

We run the full range across one account:

  • Search — text ads for people actively hunting for your service.
  • Performance Max — one campaign that spreads across Search, Maps, YouTube, Gmail, and Display.
  • Shopping — product ads with image and price for online stores.
  • YouTube — video ads to build demand before people search.

A quick reality check on cost. Search clicks in 2026 often run around $3 to $5, but the spread is huge — a few cents in some niches, and well past $6 to $9 in legal or insurance. A click price only matters next to what that click is worth to you.

One 2026 shift matters here. Google's AI now handles most of the bidding and targeting. So the account setup, the tracking, and the ads you feed it decide your results — not endless manual tweaks.

Fit guide

Which platform is right for you?

Match the channel to the job — then stack them when it pays.

  1. Google Ads

    Best for
    Capturing existing demand
    Mindset
    Actively searching
    Success hinge
    Intent + tracking + offer

  2. Meta Ads

    Best for
    New audiences + retargeting
    Mindset
    Scrolling, open to discovery
    Success hinge
    Creative volume + testing

  3. TikTok Ads

    Best for
    Fast reach + product discovery
    Mindset
    Watching for fun
    Success hinge
    Native, hook-led video

Most brands don't pick just one. Google captures the people ready to buy. Meta and TikTok create the demand that fills Google later.

Scope

What our performance marketing services include

Running ads is more than pressing "boost." Here's the full job we handle for you.

Spec 01 / 07

Strategy & account audit

Find leaks and wins before you spend more.

We find what's working, what's wasting money, and where the wins are.

Creative engine

Why great creative beats fancy targeting

Platforms target for you now. The ads you feed them decide the outcome.

A few years ago, clever targeting won campaigns. Not anymore. In 2026, the platforms handle targeting themselves — Performance Max on Google, Advantage+ on Meta, smart delivery on TikTok.

So the lever has moved. The ads you give the system now decide your results. Better hooks, better angles, more variety — that's what wins.

This is why we treat creative like a testing engine, not a one-time deliverable. We ship new ads often, kill the losers quickly, and pour budget into the winners. Guesswork out, evidence in.

  1. Ship often

    Fresh hooks and angles into the system every week.

  2. Kill losers

    Cut weak ads fast so spend stays on signal.

  3. Scale winners

    Pour budget into proven creative — evidence over guesswork.

Post-click

We optimise what happens after the click

A click is not a customer — the page and the offer finish the job.

A click is not a customer. Too many agencies stop at the click and call it a day. That's where budgets quietly bleed.

We follow the visitor past the click. Fast, focused landing pages. Clear offers that match the ad. Clean tracking so nothing gets lost. When the page and the ad say the same thing, more clicks turn into leads and sales — and your cost per lead drops.

Want the full detail on this? See our Landing Page Design service, which we often pair with ads.

See our Landing Page Design service

Method

Our process & the results

We keep it simple and steady:

05Steps
AuditLeak + opportunity map

Review your account, tracking, and past spend.

StrategyProfit-tied media plan

Pick platforms, offers, and targets tied to profit.

LaunchLive campaigns + tracking

Set up clean campaigns and creative.

TestWinning creative set

Try many ads and angles, fast.

ScaleBudget on proven winners

Put more money behind what works.

See what's included

What we report on: return on ad spend (ROAS), cost per lead, and cost to win a customer (CAC). Real numbers, tied to your bottom line. We chase profit, not applause.

Proof

Results
from accounts we run

Snapshot of recent paid work — cost per lead, ROAS, and customer acquisition cost.

Read full case studies

Trusted by 100+ local businesses

  • 01

    −38%

    cost per lead

    Google Search + landing CRO

    Cut cost per lead after message-matched pages and tighter search terms.

  • 02

    3.9× → 5.2×

    ROAS lift

    Meta + TikTok creative tests

    Grew ROAS by shipping fresh creative weekly and killing losers fast.

  • 03

    −27%

    CAC

    Google + Meta mix

    Lowered cost to win a customer after tracking cleanup and offer match.

FAQs

Performance marketing FAQs

Platforms, budget, ROAS, timing, landing pages, and channel mix.

Google catches people who are already searching for you — high intent. Meta and TikTok reach people while they scroll, so you create the interest. Google is great for demand you can capture now; Meta and TikTok are great for building new demand.

Enough to gather real data and find a winner. For most small campaigns that means a few hundred dollars a month per platform to start, then scale once results show. We'll suggest a realistic starting budget in your audit.

It depends on your margins. Many brands aim for around 3x to 4x, but a business with high margins can profit at less, while a low-margin store needs more. We set your target against your real numbers, not a generic figure.

You can see clicks on day one. Real, steady results usually take a few weeks, as the platform learns and we test creative. Search often shows leads faster; social takes a little longer to find its winning ads.

Yes. We build or improve the page your ads point to, so clicks actually convert. It's one of the biggest wins most accounts are missing.

No. We start where your customers and budget make the most sense, prove it works, then expand. Often one strong channel beats three weak ones.

Next step

Get your free ad account audit

Not sure where your ad money is leaking? We'll look under the hood — free.

You'll get a clear view of what's working, what's wasted, and where the quick wins are.

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